Poster Printing: Choosing the Right Style for Your Needs

When you are looking to get custom posters printed for your business needs, the first thing you need to identify is what you will use them for and what you plan to accomplish. Depending on your goals and needs, a poster can be a very versatile advertising tool as well as very effective.

What Will You Use Your Poster For?

There are many areas where businesses can use custom posters. For the most part, they are largely used to attract a person’s attention fast and deliver a message that will hopefully cause them to act right then and there. Many times this will be a special product or sale, signup for an event, etc. For this, Small to medium sized posters will work well.

Posters can also be used as product locators. Many times businesses utilize posters to departmentalize their space. This is helpful for both large and small stores alike. If you are looking to utilize the poster in this way, larger posters are preferable if you are looking to highlight a whole section.

What Is Your Goal for Displaying a Poster?

What you need to know about posters is that location is everything. This will dictate how much the poster gets seen, who it gets seen by and what reaction you are looking to achieve. 

For example, if a store is having a huge end of the year blow out sale, you will want to strategically place custom made posters on windows so those passing by can see them, front and center where customers see them as they are walking into the store and then in select areas of the store where the sale takes place in order to create excitement. For size range, the window posters should be the largest, the posters in the middle should be medium to large and the posters throughout should range from small to medium. In general, it is best to determine size by the space you are looking to advertise in. The space you advertise in could also include a poster for a sidewalk sign as well.

Custom Poster Design

If you are having a sale as listed above, you will want your signs to be eye-catching, which can usually be achieved with the proper colors, and clear in its message. Be careful with images and do not overload your message. If there are a number of different images and the message is not clear, you will lose the potential customers attention and your poster will not have the impact you were expecting.

At DPS we make it easy to upload images you already have ready or help you create a design that suites your needs. Moreover, we specialize in short run (low quantity) poster printing up to 60”.

Do I Need to Laminate My Poster?

At DPS we have two options available to those who want to produce custom posters. We provide the standard posters as well as laminate posters. Laminating a poster helps increase the posters durability. This means the custom poster you have made will last longer.

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